About Tracking Compass

Tracking Compass is an independent publication focused on performance-marketing measurement.

What we cover

Tracking Compass covers conversion tracking, marketing attribution, link and affiliate tracking, tracking technology, campaign measurement, and software used to connect traffic to outcomes.

How the site is funded

Some ClickMagick links are affiliate links. If you purchase through one of those links, Tracking Compass may earn a commission. That commercial relationship does not change the price you see from the merchant and does not require us to rank ClickMagick first in every comparison.

What we do not claim

We do not claim firsthand use unless it has actually been documented, and we do not invent testimonials, conversion-rate improvements, earnings, user counts, or product guarantees. Product details are checked against official sources when they are material to a decision.